-Management of Leads allows the marketing department to obtain information on the effectiveness of advertising campaigns. -The possibility of grouping clients by industries and industry segments makes possible a more precise targeting of certain campaigns. -Tops of customers and suppliers simplify the selection of partners according to their contribution. -Sales / purchases reports grouped by customer / supplier and Family / Category / Articles allow a quick understanding of the areas of interest of each partner. -The optional "Business Intelligence" reporting module provides top management with professional list, chart and "pie" reports that are extremely useful for a quick understanding of trends in sales and procurement departments.